The I Touch Myself Project has been a movement since 2014, following the passing of celebrated diva, Chrissy Amphlett of Divinyls. The project was created in Chrissy's honour with a mission to create educational forums that remind women to check their breasts.
This year, we want to do something different.
A lot of women don’t realise that the best time to check your breasts is right after your period. So, to remind women all over Australia to touch themselves, we want to partner with Moxie and make sure women get their monthly breast health reminder.
Art director: Margot Alais
Copywriter: William Bassett